Direct Van Operations
At GTRC, we seek to make our partner’s brands and products broadly available at thousands of grocery stores, Co-ops branches and other outlets across different channels in the Kuwaiti market. Our objective is to reach as many customers as possible, making our brands at a hand’s reach of our valued consumers, thus increasing our brand’s sales.
At GTRC, we are proud to be the number #1 company in Kuwait in coverage and reach. We employ highly talented, dependable and motivated sales people to drive and operate our company-owned vans. Daily, they visit thousands of outlets, making sales presentations, delivering products, processing orders, monitoring our point of sale and quality of display filling our freezers and refrigerators, merchandising products per agreed standards, and making sure our partners Must Stock List is realized at every store visit.
Using GTRC’s innovative Salesman Handheld Automation Mobility Solution (SHAMS), our committed and enthused van sales team will conduct regular journey visits, making every call count, recording and reporting rich data and information from the market back to the sales and marketing management team, with the objective of increasing our supplier's product availability, visibility and outlet sales.